The Official Site of Hinge Inquirer Publications

September 23, 2014
by Administrator

A Welcome Change

Cebu Living magazine steers a creative movement and a new era of publication

There’s always something exciting happening in Cebu –whether it’s an emerging talent, an industry player with a new story to tell, or a hole-in-the-wall destination waiting to be discovered. Not all of these are exposed in the newsstands, as some of Cebu’s best resources for compelling content are either overlooked or often taken for granted while the same, tired faces and banalities always get the spotlight. Cebu Living is the answer to a city starved for a sincere, distinctive and visually inspiring magazine that talks about the community in a substantial, simple and imaginative way.

The wait is over as the new issue of the magazine is flying straight off the press and into your hands with its release at Tavolata Bar and Restaurant in Mandaue City, Cebu, in a tropical safari themed party last Sept. 11. Hosted by lifestyle columnist Tessa Prieto-Valdes, the event opened with a speech from Hinge Inquirer Publications’ group publisher, Bea Ledesma. “Cebu is a city all its own: with it’s own culture and language. And we’re so honored to be able to work with Cebu’s finest, columnists and writers who understand the natural nuance of their home city,” Ledesma said. The magazine aims to give a fresh take on Cebu’s urban narrative, with people who evoke interest and have something to say, buzz worthy events, and curious stories about art, culture, fashion and food. Ledesma explained that one of the unique aspects of the magazine is that all 40+ pages capturing the extraordinary lifestyle of the Cebuanos, beautifully written and photographed, is free and delivered right on your doorsteps. Led by editor-at-large April Rama, with Jude Bacalso, the columnist for food, and Kim Maithland Smith for beauty, the magazine gives readers a recognizable voice from the perspective of Cebuanos.

  • Agnes and Gregg Huettel with April Rama
  • Aimil Gonzalez and Cristina Garcia Frasco
  • Amaprito Lhuillier and Cristale Belo-Henares
  • Angel and Francis Llaban
  • Cebu Living's Brand & Community Editor Dianne Pineda & Associate Managing Editor Denise Alcantara
  • Divine Maitland-Smith, Bea Ledesma, Tweetie de Leon-Gonzalez
  • Divine Maitland Smith, Patrice Ramos Diaz, Tweetie de Leon-Gonzalez, Tessa Prieto-Valdez, Cristale Belo-Henares, Alyanna Martinez
  • Edu and Jaja Rama
  • Jaime Picornell and Sito Ugarte
  • Jude Bacalso, Kym Maitland-Smith, Tessa Prieto-Valdes
  • Loida Montesclaros, Frances Siao, Yvette Vass
  • Pinky Chang and Amparito Lhuillier
  • Rae and Frances Siao, Babie Schaap, Belinda Wong
  • Ria Prieto, Bea Ledesma, Cristale Belo-Henares, Patrice Ramos-Diaz
  • Ria Prieto, Bea Ledesma, Vito Selma, Sandy Prieto-Romualdez, Tessa Prieto-Valdez, April Rama
  • Sandy Prieto-Romualdez, Bea Ledesma, Tessa Prieto-Valdez
  • Sinyma's lead vocalist Jess Connelly
  • Tamsin and Amanda Booth, Tessa Prieto-Valdes, Doro Barandino, Mia Arcenas, Pauline Hofer
  • Teresin Mendezona, Carmen Campbell, Bud Sala, Pauline Hofer
  • Tessa Prieto Valdez, Sandy Prieto-Romualdez
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Inquirer President and CEO Sandy Prieto-Romualdez also greeted the crowd saying, “Cebu is a great place to be. We are happy to bring to you a community magazine with a fresh perspective,” she said. Dedicated to capturing cultural trendsetters and industry revolutionaries, the magazine featured innovative furniture designer Vito Selma on the cover of its maiden issue, highlighting his latest works and recent venture into the culinary space. “I love how Cebu Living shows a different perspective of my city through fresh photography and content,” Selma said. “It’s really great that we have a magazine focused purely on Cebu and is easily accessible to everyone. I’m grateful for this cover feature and I would like to thank the team for making it a great first time experience.”

The event brought together Cebu’s present and future creative forces, providing a platform for both established and rising personalities. Well-known influencers in fashion, TV, and beauty, including Tweetie De Leon-Gonzalez, Alyanna Martinez, Patrice Ramos-Diaz, Isabel Roces, Divine Maithland-Smith, and Cristalle Belo gathered to attend the launch. The influencers, together with the team behind the magazine, flew in from Manila via Air Asia, while accommodations were provided by SM Seaside City Cebu. The launch was also supported by Pinkflora, B!gseed PR Company, Booze Online, Inc., and Rustan’s.

Cebu Living is available quarterly via subscription and is delivered to exclusive subdivisions, cafes, and malls. Log on to http://go.hip.ph/subscribe and follow Cebu Living at facebook.com/cebulivingphInstagram at @cebulivingph and Twitter @cebulivingph.

September 5, 2014
by Administrator

Warm Town Tales

At the center of Cebu, a magazine with a new voice and refined storytelling emerges, forging a fresh point of view based on creativity and curiosity

CL_September (1)

Honest, inspiring and free. Cebu Living is a quarterly magazine under Hinge Inquirer Publications that talks about the urban narrative of Cebu. Whether it’s a beautiful fashion editorial with the most glamorous labels or a simple recipe to warm the heart, the magazine discusses the way of life from the perspective of Cebuanos, with the help of columnists well-versed in the nuances of the community. Cebu Living highlights people of substance: captains of industry, philanthropists, entrepreneurs, game changers – people who are shaping the future of Cebu today.

The first issue comes with a beautiful cover shot in a discreet location, with a personality who represents Cebu’s artistry and craftsmanship. Young and fresh-faced, columnist Kym Maithland-Smith talks about beauty, while foodie Jude Bacalso shares his new culinary discoveries. Inside are a well-curated collection of stories: insights on art, culture and a conversation with an artist seek to enrich the soul, a striking fashion editorial that defines the contemporary way of dressing, and pages about exclusive parties and events that open the doors to luxury and elusive personalities. There’s always something new to discover in this part of town, along with old, familiar traditions to revisit. New restaurants born from generations of family recipes–whether it’s an unexpected mélange of chocolate concoctions or a different take on the all-time favorite lechon–Cebu will always innovate and surprise.

Editors, influencers and the team behind the magazine will be flying to Cebu, via Air Asia and accommodated by SM Seaside City, to attend the launch on Sept. 11 at Tavolata Restaurant, Banilad, Mandaue. Good food, sparkling drinks and music will accompany the lavish celebration, with floral arrangement by Pink Flora. The event will be hosted by lifestyle columnist Tessa-Prieto Valdes.

Cebu Living is available via subscription and is delivered straight to the doorsteps of homes, cafes, and malls. It hopes to portray with honesty the Cebuano way of life, and the way Cebuanos hope to live. Follow Cebu Living at facebook.com/cebulivingphInstagram and Twitter at @cebulivingph.

July 31, 2014
by Administrator

Scout Magazine launch Scoutmag.ph

The country’s first free publication for millennials, Scout magazine, has officially launched its website, www.scoutmag.ph, to the public. Other than giving its visitors a peek into what goes on behind the scenes for Scout’s monthly fashion editorials and cover story, it also publishes exclusive content to supplement the magazine’s Get Handsy, The Munchies and Extracurriculars sections.


Scoutmag.ph will also deliver fun and fresh multimedia content daily with exclusive videos and features, plus Cookie Crumbs, a weekly roundup of everything that’s going on in pop culture. Armed with a talented roster of student contributors called Cub Scouts, Scoutmag.ph will serve as a breeding ground for creative millennials, while being the go-to website to stay in the loop with trends in culture, art, music, film and events.


The site also features monthly contests where visitors can win freebies from Scoutmag.ph and its sponsors. For the first month, the website is giving away five movie tickets to five lucky visitors for Flicky Friday, powered by ZAP. To get your chance to win, follow the mechanics posted on this page  www.scoutmag.ph/contests/.

For news and updates on Scout, like us on Facebook.com/scoutmagph, follow us on Twitter and Instagram at @scoutmagph and on Tumblr at scoutmagph.tumblr.com.

July 19, 2014
by Administrator

Scout Magazine: A new magazine follows the beat of the youth

Scout magazine, the first free publication designed for millennials, burst on the scene with a huge bang last July 12. The Samsung Hall at SM Aura was packed to the rafters as the magazine celebrated its debut with a big ‘90s-themed party called “Scout Valley High,” powered by HIP Events. Presented by Hinge Inquirer Publications and co-presented by Systema Tooth and Gum Care and Hana Shampoo, the launch harked back to that nostalgic decade of everyone’s first loves and favorite things, all in line with the maiden issue’s theme of “Firsts.”

Hosted by indie actress Annicka Dolonius, the launch, which began early at 5:00 p.m., was stocked with games and activities for everyone, including arcade games, an air hockey table, beer pong tables by Cable Car Fort, plus a lounge area and vinyl record listening station set up by Heima Home and Lifestyle and My Apartment. Systema Tooth and Gum Care also had a booth where people could get their photos taken and go home with a free dental kit.

However, the main attraction was the bands. Strike Back Attack! booked an impressive line-up that featured Pedicab, Tarsius, Cheats, Ang Bandang Shirley, The Strangeness, The Ransom Collective, Autotelic, Danceplaycreate and Kai Honasan. Outside in the lobby, DJs Judd Figuerres, Brian Cua, and Xtina Superstar kept partygoers dancing with back-to-back ‘90s pop and R&B hits. Editor-in-chief Cai Subijano also went up onstage to speak about the magazine and thank everyone who made it possible.

  • Scout Magazine Launch
  • Ang Bandang Shirley
  • Cheats
  • Danceplaycreate
  • Tarsius
  • Pedicab
  • Garovs Vergara
  • Annicka Dolonius
  • Jan Pineda and Mano Gonzales
  • JM Rodriguez
  • Jujiin Samonte and Paulo Castro
  • Karlo Vicente and DJ Xtina Superstar
  • Maysie Lecciones, Aubrey Porciuncula, Denise Alcantara, Jihan Malonga
  • Jessica Yang
  • Raymond Ang and Scout EIC Cai Subijano
  • Ryan and Garovs Vergara
  • Scout EIC Cai Subijano
  • Scout EIC Cai Subijano and Nina Muallam
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In between sets, guests enjoyed free pizza courtesy of Shakey’s and chugged free beer from Colt 45 all night without failing to stay hydrated with Absolute distilled drinking water. On their way out, the first 500 guests took home free tote bags with the maiden issue of Scout, plus button pins and stickers. The first 100 attendees also went home with a pair of sunglasses from Sunnies Studio.

The event was officially covered by ETC, Jack TV and Super! with the special participation of CCG, Red Damien, BAM! Exhibits, Forerunner Technologies and Dunkin Donuts.

Scout—created, designed, and produced by millennials, for millennials—is always on the lookout for everything that genuinely interests young people and curates their finds in print and online for their decidedly smart-is-cool audience. Scout aims to provide an outlet for the youth’s issues and concerns, while keeping the tone fun, fresh and engaging.

Scout is available on-campus at Ateneo de Manila University, De La Salle-College of Saint Benilde, University of Sto. Tomas, The ONE School and School of Fashion and the Arts. You can also find it at Heima Home and Lifestyle and My Apartment (LRI Design Plaza and Brixton), Sonja’s Cupcakes (Glorietta, Rockwell, Greenhills Shopping Center and Serendra), Artwork (Fairview Terraces, TriNoma and Alabang Town Center), Bleach (Greenbelt 5), Scarsdale Artisanal Delights (SNR Shaw Boulevard), and many more!

For news and updates on Scout, like us on Facebook.com/scoutmagph, follow us on Twitter and Instagram at @scoutmagph and on Tumblr at scoutmagph.tumblr.com.

July 4, 2014
by Administrator

MultiSport 101 Camp Leg 2: Biking

MultiSport magazine, the country’s biggest free triathlon magazine, follows up the strong opening of its MultiSport101 Camp series with its first biking leg this year.

Good weather greeted around 70 cyclists who came down to the Bonifacio High Street Activity Center last June 21 to learn more about the basics of biking from none other than MultiSport editor-in-chief, Coach Patrick Joson, whose coaching forte lies in cycling. Coach Patrick brought a more scientific approach to his lecture, teaching techniques that draw on harnessing the laws of physics for optimal

Afterward, Coach Patrick led the participants around Bonifacio High Street for two 5K rides for them to apply what they had just learned. A short raffle, sponsored by Specialized, was also held, guaranteeing that the participants definitely went home happy.



The next leg of the MultiSport 101 Camp will be a swimming leg to be held in July. Stay tuned and follow us on Facebook at MultiSport Philippines, as well as Twitter and Instagram at @multisportph for updates on how to register.
The MultiSport 101 Camp 2014 is made possible by Asics, Mueller, Dan’s, Specialized, GoPro, Bonifacio Global City and Bonifacio High Street Activity Center, and Lifeline Ambulance Rescue.

Be part of the community and subscribe to the MultiSport magazine? Click here NOW!

July 2, 2014
by Administrator

What about Scout Magazine?

Scrappy. Creative. Curious.

These are the words that describe Scout, the only free publication designed for millennials that focuses on their interests: culture, art, music, film, events, people, and more. Like the readers the magazine was created for, Scout is always on the lookout: not only for trends, but also for authentic matters of interest, and curates their finds in print and online for their decidedly smart-is-cool audience.

The theme of the magazine’s maiden issue centers on “firsts”: from a list of first tattoos you might want to reconsider getting, a girl’s first brush with the male gaze, what to wear to your first job interview, plus a celebration of childhood firsts, Scout aims to provide an outlet for the youth’s issues and concerns, while keeping the tone fun, fresh and engaging.


The magazine will be officially launched on July 12 with a ‘90s-themed party at the Samsung Hall at SM Aura, complete with performances by Pedicab, Tarsius, Ang Bandang Shirley, Cheats, The Strangeness, DancePlayCreate, Ransom Collective, Autotelic and Kai Honasan with sets by DJs Brian Cua, Judd Figuerres and Xtina Superstar.

For news and updates on Scout, like us on Facebook.com/scoutmagph, follow us on Twitter and Instagram at @scoutmagph and on Tumblr at scoutmagph.tumblr.com. You can also subscribe to the Scout newsletter at our official website, scoutmag.ph.

Be also 1 of the first to subscribe to the magazine, click here!


June 30, 2014
by Administrator

Scout Magazine presents: Scout Valley High

Scout Magazine Launch Event Poster

Scout Magazine Launch Event Poster

Scout Valley High


Pedicab, Tarsius, Ang Bandang Shirley, Cheats, The Strangeness, DancePlayCreate, The Ransom Collective, Kai Honasan, with sets by DJs Brian Cua, Judd Figuerres and Xtina Superstar!

Attire: Nine-tease da bomb!

When/Where: July 12, Saturday, 5PM at Samsung Hall, SM Aura.

Follow the Scout Magazine Facebook page for more details!

June 4, 2014
by hingeinqpub
1 Comment

The Time for the New Northern and Southern Living

“Free. Community. Good.” These three words best represent the new Northern Living and Southern Living magazines unveiled last month. Set in Century City Mall Events Space, Hinge Inquirer Publications (HIP) formally presented the rebranded free magazines, or “freezines,” to a mix of contributors, advertisers, and influencers.

A short program hosted by Nicole Andersson was held over cocktails prepared by Diamond Hotel, after which a lovely lunch was served by Moderne Culinaire Academy. HIP Chairperson and President Sandy Prieto-Romualdez and Chief Operating Officer Allan Florendo briefly discussed HIP’s exciting plans in the coming months. Finally, new Group Publisher Bea Ledesma revealed the Northern Living and Southern Living magazines’ new look to the eager audience.

A fresh perspective

Taking on a new aesthetic and editorial thrust, the lifestyle guide of the metro has undergone a complete transformation. It has taken on a clearer direction and a new face.

The redesigned Northern Living and Southern Living now cover a broader range of themes to reach a wider audience, while keeping their characteristic sense of community. They may have reduced in size, but their smaller pages are filled with content that truly matters. They tell real and honest stories.

“We’re here to redefine the landscape of publishing,” says new Hinge Group Publisher Bea Ledesma. “Starting with our paper, which happens to be fully recycled, to our content and approach”.

The April issues resonate with this refreshing change, as water takes the main theme of the month in stories featuring it as an escape from the summer’s heat and as an object of beauty. Renowned photographer Charles Buenconsejo reimagines the different forms water in captivating photos for Northern Living, while Olivier Yoan captures water’s mystery in secluded streams in Hong Kong.

Continuing with this thematic content, the May issues center on everything “Green” from little to big ways on how to adapt to climate change, rising individuals who developed clever sustainable solutions, serious environmental issues in the metro, to nature-inspired fashion.

Women, men and young adults who are interested in food, fashion, art, photography and home will surely find something appealing in the magazines’ expanded editorial mix. Delving deeper into non-mainstream interests, the magazines will feature market buys, resident profiles, food review and recipes, DIY projects, fixture and creative spaces that their intended readers can relate to and enjoy.

Another noticeable change is the magazine’s cleaner, more streamlined layout. This “make under” follows a simple and minimalist approach, and along with this both magazines now use 100 percent recycled paper to be more sustainable and environment-friendly.

“They are the perfect size for a freezine,” said Isabel Roces about the magazines’ new dimensions.

“They have a very fresh and modern feel that was lacking in the previous designs,” shared Janina Dizon of Janina Dizon Jewelry of the cleaner layout and images.

Building communities

“The Northern Living and Southern Living magazines will consistently give readers leads on what’s good in their community,” said Chairperson and President Sandy Prieto-Romualdez. The magazines will be helpful to people who want to discover local finds.

With these changes and this new way of thinking, the magazines aim to inspire the readers to live well and grow.

Copies are free. Subscribers only have to pay an annual delivery fee of P250. Hinge Inquirer Publications may be reached at 403-8825 loc. 268 or click this link to subscribe.

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