August 20, 2014
August 20, 2014
July 31, 2014
The country’s first free publication for millennials, Scout magazine, has officially launched its website, www.scoutmag.ph, to the public. Other than giving its visitors a peek into what goes on behind the scenes for Scout’s monthly fashion editorials and cover story, it also publishes exclusive content to supplement the magazine’s Get Handsy, The Munchies and Extracurriculars sections.
Scoutmag.ph will also deliver fun and fresh multimedia content daily with exclusive videos and features, plus Cookie Crumbs, a weekly roundup of everything that’s going on in pop culture. Armed with a talented roster of student contributors called Cub Scouts, Scoutmag.ph will serve as a breeding ground for creative millennials, while being the go-to website to stay in the loop with trends in culture, art, music, film and events.
The site also features monthly contests where visitors can win freebies from Scoutmag.ph and its sponsors. For the first month, the website is giving away five movie tickets to five lucky visitors for Flicky Friday, powered by ZAP. To get your chance to win, follow the mechanics posted on this page www.scoutmag.ph/contests/.
July 19, 2014
Scout magazine, the first free publication designed for millennials, burst on the scene with a huge bang last July 12. The Samsung Hall at SM Aura was packed to the rafters as the magazine celebrated its debut with a big ‘90s-themed party called “Scout Valley High,” powered by HIP Events. Presented by Hinge Inquirer Publications and co-presented by Systema Tooth and Gum Care and Hana Shampoo, the launch harked back to that nostalgic decade of everyone’s first loves and favorite things, all in line with the maiden issue’s theme of “Firsts.”
Hosted by indie actress Annicka Dolonius, the launch, which began early at 5:00 p.m., was stocked with games and activities for everyone, including arcade games, an air hockey table, beer pong tables by Cable Car Fort, plus a lounge area and vinyl record listening station set up by Heima Home and Lifestyle and My Apartment. Systema Tooth and Gum Care also had a booth where people could get their photos taken and go home with a free dental kit.
However, the main attraction was the bands. Strike Back Attack! booked an impressive line-up that featured Pedicab, Tarsius, Cheats, Ang Bandang Shirley, The Strangeness, The Ransom Collective, Autotelic, Danceplaycreate and Kai Honasan. Outside in the lobby, DJs Judd Figuerres, Brian Cua, and Xtina Superstar kept partygoers dancing with back-to-back ‘90s pop and R&B hits. Editor-in-chief Cai Subijano also went up onstage to speak about the magazine and thank everyone who made it possible.
In between sets, guests enjoyed free pizza courtesy of Shakey’s and chugged free beer from Colt 45 all night without failing to stay hydrated with Absolute distilled drinking water. On their way out, the first 500 guests took home free tote bags with the maiden issue of Scout, plus button pins and stickers. The first 100 attendees also went home with a pair of sunglasses from Sunnies Studio.
The event was officially covered by ETC, Jack TV and Super! with the special participation of CCG, Red Damien, BAM! Exhibits, Forerunner Technologies and Dunkin Donuts.
Scout—created, designed, and produced by millennials, for millennials—is always on the lookout for everything that genuinely interests young people and curates their finds in print and online for their decidedly smart-is-cool audience. Scout aims to provide an outlet for the youth’s issues and concerns, while keeping the tone fun, fresh and engaging.
Scout is available on-campus at Ateneo de Manila University, De La Salle-College of Saint Benilde, University of Sto. Tomas, The ONE School and School of Fashion and the Arts. You can also find it at Heima Home and Lifestyle and My Apartment (LRI Design Plaza and Brixton), Sonja’s Cupcakes (Glorietta, Rockwell, Greenhills Shopping Center and Serendra), Artwork (Fairview Terraces, TriNoma and Alabang Town Center), Bleach (Greenbelt 5), Scarsdale Artisanal Delights (SNR Shaw Boulevard), and many more!
July 4, 2014
MultiSport magazine, the country’s biggest free triathlon magazine, follows up the strong opening of its MultiSport101 Camp series with its first biking leg this year.
Good weather greeted around 70 cyclists who came down to the Bonifacio High Street Activity Center last June 21 to learn more about the basics of biking from none other than MultiSport editor-in-chief, Coach Patrick Joson, whose coaching forte lies in cycling. Coach Patrick brought a more scientific approach to his lecture, teaching techniques that draw on harnessing the laws of physics for optimal
Afterward, Coach Patrick led the participants around Bonifacio High Street for two 5K rides for them to apply what they had just learned. A short raffle, sponsored by Specialized, was also held, guaranteeing that the participants definitely went home happy.
The next leg of the MultiSport 101 Camp will be a swimming leg to be held in July. Stay tuned and follow us on Facebook at MultiSport Philippines, as well as Twitter and Instagram at @multisportph for updates on how to register.
The MultiSport 101 Camp 2014 is made possible by Asics, Mueller, Dan’s, Specialized, GoPro, Bonifacio Global City and Bonifacio High Street Activity Center, and Lifeline Ambulance Rescue.
Be part of the community and subscribe to the MultiSport magazine? Click here NOW!
July 2, 2014
Scrappy. Creative. Curious.
These are the words that describe Scout, the only free publication designed for millennials that focuses on their interests: culture, art, music, film, events, people, and more. Like the readers the magazine was created for, Scout is always on the lookout: not only for trends, but also for authentic matters of interest, and curates their finds in print and online for their decidedly smart-is-cool audience.
The theme of the magazine’s maiden issue centers on “firsts”: from a list of first tattoos you might want to reconsider getting, a girl’s first brush with the male gaze, what to wear to your first job interview, plus a celebration of childhood firsts, Scout aims to provide an outlet for the youth’s issues and concerns, while keeping the tone fun, fresh and engaging.
The magazine will be officially launched on July 12 with a ‘90s-themed party at the Samsung Hall at SM Aura, complete with performances by Pedicab, Tarsius, Ang Bandang Shirley, Cheats, The Strangeness, DancePlayCreate, Ransom Collective, Autotelic and Kai Honasan with sets by DJs Brian Cua, Judd Figuerres and Xtina Superstar.
For news and updates on Scout, like us on Facebook.com/scoutmagph, follow us on Twitter and Instagram at @scoutmagph and on Tumblr at scoutmagph.tumblr.com. You can also subscribe to the Scout newsletter at our official website, scoutmag.ph.
Be also 1 of the first to subscribe to the magazine, click here!
June 30, 2014
Scout Valley High
Pedicab, Tarsius, Ang Bandang Shirley, Cheats, The Strangeness, DancePlayCreate, The Ransom Collective, Kai Honasan, with sets by DJs Brian Cua, Judd Figuerres and Xtina Superstar!
Attire: Nine-tease da bomb!
When/Where: July 12, Saturday, 5PM at Samsung Hall, SM Aura.
Follow the Scout Magazine Facebook page for more details!
June 4, 2014
“Free. Community. Good.” These three words best represent the new Northern Living and Southern Living magazines unveiled last month. Set in Century City Mall Events Space, Hinge Inquirer Publications (HIP) formally presented the rebranded free magazines, or “freezines,” to a mix of contributors, advertisers, and influencers.
A short program hosted by Nicole Andersson was held over cocktails prepared by Diamond Hotel, after which a lovely lunch was served by Moderne Culinaire Academy. HIP Chairperson and President Sandy Prieto-Romualdez and Chief Operating Officer Allan Florendo briefly discussed HIP’s exciting plans in the coming months. Finally, new Group Publisher Bea Ledesma revealed the Northern Living and Southern Living magazines’ new look to the eager audience.
A fresh perspective
Taking on a new aesthetic and editorial thrust, the lifestyle guide of the metro has undergone a complete transformation. It has taken on a clearer direction and a new face.
The redesigned Northern Living and Southern Living now cover a broader range of themes to reach a wider audience, while keeping their characteristic sense of community. They may have reduced in size, but their smaller pages are filled with content that truly matters. They tell real and honest stories.
“We’re here to redefine the landscape of publishing,” says new Hinge Group Publisher Bea Ledesma. “Starting with our paper, which happens to be fully recycled, to our content and approach”.
The April issues resonate with this refreshing change, as water takes the main theme of the month in stories featuring it as an escape from the summer’s heat and as an object of beauty. Renowned photographer Charles Buenconsejo reimagines the different forms water in captivating photos for Northern Living, while Olivier Yoan captures water’s mystery in secluded streams in Hong Kong.
Continuing with this thematic content, the May issues center on everything “Green” from little to big ways on how to adapt to climate change, rising individuals who developed clever sustainable solutions, serious environmental issues in the metro, to nature-inspired fashion.
Women, men and young adults who are interested in food, fashion, art, photography and home will surely find something appealing in the magazines’ expanded editorial mix. Delving deeper into non-mainstream interests, the magazines will feature market buys, resident profiles, food review and recipes, DIY projects, fixture and creative spaces that their intended readers can relate to and enjoy.
Another noticeable change is the magazine’s cleaner, more streamlined layout. This “make under” follows a simple and minimalist approach, and along with this both magazines now use 100 percent recycled paper to be more sustainable and environment-friendly.
“They are the perfect size for a freezine,” said Isabel Roces about the magazines’ new dimensions.
“They have a very fresh and modern feel that was lacking in the previous designs,” shared Janina Dizon of Janina Dizon Jewelry of the cleaner layout and images.
“The Northern Living and Southern Living magazines will consistently give readers leads on what’s good in their community,” said Chairperson and President Sandy Prieto-Romualdez. The magazines will be helpful to people who want to discover local finds.
With these changes and this new way of thinking, the magazines aim to inspire the readers to live well and grow.
Copies are free. Subscribers only have to pay an annual delivery fee of P250. Hinge Inquirer Publications may be reached at 403-8825 loc. 268 or click this link to subscribe.