June 4, 2014
“Free. Community. Good.” These three words best represent the new Northern Living and Southern Living magazines unveiled last month. Set in Century City Mall Events Space, Hinge Inquirer Publications (HIP) formally presented the rebranded free magazines, or “freezines,” to a mix of contributors, advertisers, and influencers.
A short program hosted by Nicole Andersson was held over cocktails prepared by Diamond Hotel, after which a lovely lunch was served by Moderne Culinaire Academy. HIP Chairperson and President Sandy Prieto-Romualdez and Chief Operating Officer Allan Florendo briefly discussed HIP’s exciting plans in the coming months. Finally, new Group Publisher Bea Ledesma revealed the Northern Living and Southern Living magazines’ new look to the eager audience.
A fresh perspective
Taking on a new aesthetic and editorial thrust, the lifestyle guide of the metro has undergone a complete transformation. It has taken on a clearer direction and a new face.
The redesigned Northern Living and Southern Living now cover a broader range of themes to reach a wider audience, while keeping their characteristic sense of community. They may have reduced in size, but their smaller pages are filled with content that truly matters. They tell real and honest stories.
“We’re here to redefine the landscape of publishing,” says new Hinge Group Publisher Bea Ledesma. “Starting with our paper, which happens to be fully recycled, to our content and approach”.
The April issues resonate with this refreshing change, as water takes the main theme of the month in stories featuring it as an escape from the summer’s heat and as an object of beauty. Renowned photographer Charles Buenconsejo reimagines the different forms water in captivating photos for Northern Living, while Olivier Yoan captures water’s mystery in secluded streams in Hong Kong.
Continuing with this thematic content, the May issues center on everything “Green” from little to big ways on how to adapt to climate change, rising individuals who developed clever sustainable solutions, serious environmental issues in the metro, to nature-inspired fashion.
Women, men and young adults who are interested in food, fashion, art, photography and home will surely find something appealing in the magazines’ expanded editorial mix. Delving deeper into non-mainstream interests, the magazines will feature market buys, resident profiles, food review and recipes, DIY projects, fixture and creative spaces that their intended readers can relate to and enjoy.
Another noticeable change is the magazine’s cleaner, more streamlined layout. This “make under” follows a simple and minimalist approach, and along with this both magazines now use 100 percent recycled paper to be more sustainable and environment-friendly.
“They are the perfect size for a freezine,” said Isabel Roces about the magazines’ new dimensions.
“They have a very fresh and modern feel that was lacking in the previous designs,” shared Janina Dizon of Janina Dizon Jewelry of the cleaner layout and images.
“The Northern Living and Southern Living magazines will consistently give readers leads on what’s good in their community,” said Chairperson and President Sandy Prieto-Romualdez. The magazines will be helpful to people who want to discover local finds.
With these changes and this new way of thinking, the magazines aim to inspire the readers to live well and grow.
Copies are free. Subscribers only have to pay an annual delivery fee of P250. Hinge Inquirer Publications may be reached at 403-8825 loc. 268 or click this link to subscribe.
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